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We help people and organisations evolve through inclusive research.

Are you ready to benefit from people-powered progress?


Why do research?

Companies often make important decisions based on unhelpful assumptions and guesswork.


Experiential research with users helps businesses to build evidence-based products and services. When done right, this leads to a significant return on investment. Put simply, it can:

⚡prevent you from building the wrong thing

⚡empower you to build the right thing well

⚡prevent you from wasting money

⚡prevent you from wasting time

⚡make your customers happy

⚡improve customer loyalty

⚡make your staff happy

⚡reduce staff turnover

⚡increase revenue

If you'd like help with leveraging experiential research, we're happy to support you. We offer a free 30-minute initial consultation call.


Our Services.

Research Strategy

We conduct the planning and you execute the research, keeping business costs down and strengthening your in-house research capabilities. 

Research Execution

We conduct the planning and carry out research on your behalf. This is a great way to introduce an objective perspective and reduce internal bias. 

Inclusive Participant Recruitment (coming soon)

We can source hard-to-reach participants with accessibility needs to inform your service, system or product design. Make truly inclusive progress. 

Coaching & Mentorship

We empower you to complete the research process yourself. We also offer mentorship to people who want to become a research professional.

Free consultation call

Why not take advantage of our free 30-minute consultation call? Because we love what we do (and remote working can be lonely), we're happy to give free advice wherever we can!


Our Work.

Our Experience.

Our team has experience in improving health and social care services through qualitative and quantitative research.


We're also well versed in helping organisations to benefit from the huge return on investment user experience research brings.


From helping the NHS to understand its role in preventing radicalisation to aligning DEFRA stakeholders on environmental projects, our founder enjoys helping organisations to leverage experiential insights.

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